BOGOR – bank bjb held a Business Friday Talk on Friday (24/7/2020). This event, which is part of Community Economic Empowerment (PESAT) program, is one of bank bjb efforts in encouraging micro, small and medium enterprises (MSMEs) to constantly empowered especially in the midst of COVID-19 pandemic situation.
Like similar agendas that have been implemented online before, this Friday Business Talk is also able to suck up the enthusiasm of the MSME entrepreneurs. This time, the business chat was attended by 36 participants from various business sectors. This training’s excitement this time was guided by Inne Roswianita who is the Chairperson of Bogor Regency IWAPI, the Deputy Chair of Bogor Regency Kadin Empowerment Division, as well as Economic Deputy Chair of Combined Women's Organizations with the theme "Why Do I Buy Your Products?".
Head of Corporate Secretary Division bank bjb Widi Hartoto said bank bjb provides full support to entrepreneurs, especially MSMEs to always strive in developing their business in the midst of this challenging situation. Friday Business Talk that is regularly held by the company is a form of programmatic stimulation of bank bjb which reflects the company's strong commitment in providing encouragement to MSMEs.
"bank bjb and MSME entrepreneurs have divided role as an economic driving agent. This similarity has become one foundation that strengthens the established partnership so far. Not only through financial support, bank bjb also provides encouragement by continuously conducting education so that business quality and the products of MSME entrepreneurs increase gradually and able to maintain its competitiveness in various situations, "said Widi.
In accordance with the theme of event, speaker Inne Roswianita explained the material about the reasons behind consumers in determining their choice of a product. Inne also outlines the procedures and step by step sales of the right products so that the commodities or services sold by MSMEs can attract attention.
To the MSME entrepreneurs, Inne shares tips and tricks of nine ways to convince consumers to buy their products, including (1) the product must have good quality, (2) offer it to the right consumer, (3) use language that is easy to understand, (4) the product must have advantages, (5) show your business achievements, (6) testimonials from consumers who purchased it, (7) let consumers try, (8) do promotions consistently, and (9) increase relationships.
It is expected that this training from bank bjb can stimulate MSMEs to be able to come up with ideas that are relevant to their business situation. Education and recommendations for business steps offered can also enrich understanding and alternative choices in determining business steps according to capacity and ability.
DIVISI CORPORATE SECRETARY