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18 August 2020

bank bjb Encourages MSMEs to Develop Digital Advertising Strategies

BANDUNG –bank bjb again shows its concern for micro, small and medium enterprises (UMKM) by providing training to accelerate the national economic recovery program (PEN) launched by the government. This concern is shown through the implementation of business training for MSME players in Bandung area and its surroundings.

By utilizing ZOOM Cloud Meetings application, bank bjb held a webinar called "Advertise Strategies in Marketing via Social Media" on Friday (14/8/2020). Through this webinar, bank bjb tries to encourage MSME players to develop digital advertising strategies in order to increase brand awareness and product sales amount to the public by utilizing social media.

Head of Corporate Secretary Division bank bjb Widi Hartoto said bank bjb will continue to provide encouragement to MSME players so that they can develop their business scale, especially in order to face business challenges in new habit adaptation period (AKB).

"bank bjb is committed to constantly support the efforts of MSME players to continue advancing and developing through various programs and financial facilities provided by the company. We consider that MSMEs play an important role in determining the face of Indonesian economy, especially in creating an even distribution of people economic welfare which is one of bank bjb’s vision,” said Widi. 

Advertising strategy webinar was presented by Anton, CEO of Keyos Traffict Agency, Ansi Projection, and Advertiser. This webinar is part of the Online Business Friday Talk agenda which is regularly held every week as well as part of Community Economic Empowerment program (PESAT) of bank bjb's MSMEs Division.

This training which is an extension of PESAT program is a clear proof of bank bjb’s dedication in supporting business activities, especially the small and medium scale ones. The existence of this training program comes to complete the financing facilities for MSME players which are also an instrument for companies to realize their commitment in empowering MSMEs as partners to develop and grow together.


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