BANDUNG – It is no secret that West Java is known as a tourism paradise. Tens of millions of local, outside the region, and even foreign tourists come to visit West Java every year. Various places are targeted: mesmerizing high mountains, wide and blue sea, waterfall and lake, to exotic plantations and hills.
West Java's renown in tourists’ eyes is no longer in doubt. However, in fact West Java still has a myriad of tourism potentials that can be optimized with professional management. In order to explore the hidden tourism potential, West Java Provincial Government is holding the Jabar Explore which is a means of expedition and exploration of new tourist route maps.
bank bjb as a regional development bank (BPD) as well as a collaborative partner of West Java Provincial Government fully supports the exploration activities of this new tourism route. President Director bank bjb Yuddy Renaldi said Jabar Explore could be a reliable means to participate in promoting new tourism spots in West Java to tourists.
"West Java Tourism is very mesmerizing. We know how West Java has beautiful seas, beaches, beautiful mountains and of course, tourism in West Java must be continuously improved, one of which is through this Jabar Explore activity. We hope that this activity can also provide input to tourists that tourism in West Java is so worth it to visit," said Yuddy while giving a speech on JabarExplore at Gedung Sate, Bandung City, Saturday (5/12/2020).
Yuddy said bank bjb is ready to provide full support to improve tourism in this area, especially through support for micro, small and medium enterprises (MSMEs) who are active in the tourism sector and other tourism support where Jabar Explore team is also given the task to find MSMEs potential in their exploration.
"This effort is part of what we are currently doing to improve economic potentials, especially MSMEs. Tourism and MSME developments that give an economic impact are related to bank bjb business where it becomes an inseparable unit that can increase economic potential in West Java," he concluded.
Jabar Explore is an event to explore new tourist routes and potential in West Java remote areas using 4x4 offroad vehicles. The total distance traveled for Jabar Explore reaches 580 km with starting point at Gedung Sate and finish point in Garut. On their way, the participants took a route that crossed various areas including Bandung City, Bandung Regency, Garut, Tasikmalaya, Ciamis, Banjar, Pangandaran, returned to Tasikmalaya via south coast route, then reached the finish point in Garut.
During the trip, the participants explored potential points that could be used as new tourist objects. Not only the place, the cultural arts of local people who they met also targeted as potentials to be capitalized. The explorers team also explored the potential of MSMEs and participated in promoting bank bjb products as part of an effort to increase the economic empowerment of community.
West Java Governor Ridwan Kamil said West Java Explore should be a commendatory event for new tourism promotions that can attract tourist visits. According to him, there are still many tourism potentials in West Java that can continue to be optimized.
"West Java has a beauty that is often not promoted, since there is ignorance with no encouragement. The number of waterfalls alone is more than 400. There are still hundreds that have not been explored yet are hidden and so on. Not only Pangandaran that the world already knows," said the Governor.
Ridwan Kamil also explained that tourism in West Java has an important role in maintaining the regional economic wheels. Tourism, said Emil, is a third of West Java’s economic strength. The tourism sector has even become the fastest one to rise from the impact of crisis due to COVID-19 pandemic in West Java.
To increase the contribution of economy and development in tourism sector, the Governor has great hopes for bank bjb, to continue providing full support and collaborate with the business world in developing the tourism potentials in West Java.
"This is a strategy to strengthen the local economy which has not yet maximized, include local tourism, exploratory tourism, which routes will be sought with its promotion. Hopefully bank bjb is in the corridor of that journey," he said.
In line with what is expected by the Governor of West Java, bank bjb is ready to fully support the efforts to improve West Java economy and development from tourism sector and business world by providing non-cash transaction services such as bjb digi and digi cash to support ease of transactions in tourism areas and support investment financing in the form of infrastructure to improve facilities in the tourism area.
DIVISI CORPORATE SECRETARY