BANDUNG – Public enthusiasm in investment continues to grow significantly each year. In West Java, the increase in the number of investors even continued to accelerate during Covid-19 pandemic. At the end of 2018, the number of stock investors in West Java was around 134 thousand people, this number rose to 177.000 people in 2019 or has increased by 43 thousand people in one year. This number continues to grow significantly in 2020-2021. In 2020 alone, there are more 101.000 new investors in West Java. Meanwhile, in 2021, in just one period of semester until the end of June 2021, there are more 151.049 new investors. This number shows the high interest of the people of West Java in investing.
"The public's enthusiasm and curiosity of the capital market is getting higher. This is the fruit of various educations that have been given to the community since many years ago," said the Head of the West Java IDX Representative Office Reza Sadat Shahmeini in an online chat "Revealing Investment Potential in West Java during the Pandemic" organized by IDX Channel and bjb Sekuritas, Monday July 12, 2021.
President Director of bjb Sekuritas Yogi Heditia Permadi said the increasing public interest in investment also needed to be balanced with sharpening public literacy of the capital market. Especially for investing during the pandemic, there are various things that are considered important for the public to pay attention to.
One of them is to be more observant in seeing business opportunities that are still thriving in the midst of general economic conditions that have decreased. "During this pandemic there are a number of business sectors that are still sustainable. Such as the pharmaceutical sector, digital things including digital banking, as well as the basic consumption sector and community needs are still good for collection. During PPKM period, the distribution of goods and services is still quite good, purchasing power the community is still quite good," said Yogi on the same occasion.
It's not enough to stop there, he said, the public also needs to take the company's fundamental aspects as an assessment material before deciding to invest in shares. Starting from the company's financial performance, the company's business, to the position of the company in the industry.
Where is the exact position, whether the market leader or not, whether the market is still developing or has declined. If it's still growing, that's good. If you have enough time, you should check its annual report. To fully grasp of how the company's management is running," said Yogi.
He said it was important to do this so that investors don't just invest like "buying a cat in a sack". Long-term analytical ability related to when an investor should invest or end his investment in a particular company will prevent him from doing things that are detrimental.
"Many also think that buying IPO (Initial Public Offering) shares must be profitable. Actually, the main thing is to pay attention to what kind of business, the prospects, and the performance of the company before the IPO. IPO or the listed ones," he said.
As the first Regional Securities Company (PED) in Indonesia that has obtained a permit from the Financial Services Authority (OJK), Yogi said, bjb Sekuritas has its own commitment to improve public literacy on the capital market, in this case the people of West Java. Various efforts were made to provide education, such as through a personal approach to customers and collaboration with a number of universities.
"Bjb Sekuritas is a unique security, we were born as a regional securities company and therefore mandated to encourage investment in the area where we operate, namely West Java. In accordance with OJK regulations, only people who have West Java ID card can make investments, " he said.
He said, bjb Sekuritas has a number of advantages, such as facilitating online investments that are easy to do. In addition, bjb Sekuritas can also provide daily market updates as a guide for investors to invest.
"To open an account, it is enough to do it via a smartphone or laptop, no need to come to the office. The fees are quite competitive, and we always provide insight into which stocks are good enough to be collected or need to be reduced every day," he explained.
DIVISI CORPORATE SECRETARY